摘要
采用问卷调查法,实地调查法、专家访谈法、数理统计法等研究方法,对黄山国际山地车赛事参赛人员基本特征、赛事传播途径、赛事客源市场、赛事旅游资源等方面进行调研和问卷,并加以分析探讨,以期对黄山国际山地车赛事品牌建设提供借鉴和参考。
By means of research methods of questionnaire, field survey, expert interview and mathematical statistics, we investigated and discussed the basic characteristics of contestants in the Huangshan International Mountain Bike Race, its broadcast, its tourist market and its tourism resource with a view of providing a reference for its brand building.
出处
《滁州学院学报》
2010年第5期46-48,共3页
Journal of Chuzhou University
基金
黄山学院科研基金资助(2008xsk013)
安徽省体育社会科学研究项目(ASS09308)
关键词
黄山
山地车赛事
Huangshan
mountain bike race
