基于市场竞争态的河南旅游市场分析

Analysis on market competition state of the tourism market in Henan

通过运用市场竞争态指标对河南18市旅游市场进行定性和定量分析,与国际和国内旅游市场对比发现,河南18市旅游市场呈现出明星市场少、金牛市场不足,说明河南旅游市场需要进一步开发.

Through the qualitative and quantitative analysis on market competition state of the tourism market of 18 cities in Henan, and comparing the international tourism market with the domestic tourism market, the paper finds that the tourism market of 18 cities in Henan has many characteristics. And the bright star market is few, the cash - cow market is scarce. All of these characteristics illuminate that the tourism market in Henan province needs further development and management.