摘要
竞争情报是继产品、营销、服务之后企业的第四核心竞争力。世界五百强企业都设立了自己的竞争情报系统。竞争情报已成为继资金、技术、人才之后的第四大生产要素,是企业市场战略中最新式、多用途的武器。竞争情报无处不在,中小企业离不开竞争情报,企业发展和技术创新更需要竞争情报支撑。
Competitive intelligence is the forth core competitiveness after product,marketing and services.There＇re competitive intelligence agencies in Fortune 500.Competitive intelligence becomes the forth factors of production while funds,technology and talent as the others.And competitive intelligence is newest and multi-functional weapon in market strategy.It is ubiquitous and small and medium-sized enterprises can＇t survive without it.Besides,development of enterprises and technical innovation needs help of competitive intelligence.
出处
《企业技术开发》
2010年第9期83-84,103,共3页
Technological Development of Enterprise
关键词
竞争情报
中小企业
现状分析
需求
作用
服务
competitive intelligence
small and medium-sized enterprises
status analysis
requirements
function
service
