摘要
纺织服装业一直是我国的支柱产业,尤其是加入WTO之后。随着经济的发展,竞争加剧,我国建立在传统资源基础上的竞争优势正逐步削弱,其中一些企业适时的进行了商业模式的变革,取得了成功。文中针对我国所处的产业环境,选取了具有典型代表性的企业模式类型进行分析,并对完善现代企业运作模式的几个关键要素做了初步探讨。
The textile and garment industry has always been a pillar industry in China,especially after our country joined into WTO.With economic development,competition is increasing,the traditional competitive advantages that China has established are gradually weakened.Some enterprises have changed the commercial mode timely and succeeded.In this paper,in view of the industrial environment in China,typical representative business models were selected,and several key elements to improve the modern enterprise mode of operation were also discussed.
关键词
服装企业
运作模式
变革要素
fashion garment
mode of operation
factors of changes
