消费者对企业环境信息需求及信息获取满意度调查分析

A Survey of Consumers’ Demands for Acquiring Environmental Information of Enterprises and Satisfaction Degree about Available Information

随着消费者环保意识的增强,消费者对企业环境信息的需求也在增加。为满足消费者需要,企业有必要进行有效的环境信息公布。文章根据问卷调查结果,分析了消费者的环境信息需求度,需求内容及获取途径和对获取环保信息的满意度,并对企业提高环境信息公开的针对性和有效性提出了相关建议。

As consumers become more aware of environment protection,their demands for environmental information of enterprises are increasing.In order to meet the needs of consumers,it is necessary for enterprises to disclose their environmental information.According to the results of a questionnaire survey,the consumers＇ demands for environmental information of enterprises,the ways to acquire the information,and satisfaction degree of its availability were analysed.Some suggestions were given about effective disclosure of the environmental information of enterprises.