摘要
沙特借助2010年上海世博会,向全世界做了一次成功的国家公关,向中国表达了双方更深厚的友谊。本文以沙特的世博风采为切入点,根据国际公关的金字塔模型理论,对沙特在21世纪前十年的国家公关战略进行探析和解读,发现沙特在危机公关、援助外交、战略公关等层面都取得了长足发展,走在了其他阿拉伯国家的前列,其国家形象也从单一的石油大国向"富裕、有责任感"的地区强国转型。
By the participation of 2010 Shanghai Expo,Saudi Arabia has been carrying out a successful national PR and showing deeper friendship to China.Penetrating at the Expo splendor of Saudi Arabia and by means of pyramid model of international PR,this article interprets the National Public Strategy of Saudi Arabia in the first decade of 21st century.It is concluded that Saudi Arabia has made tremendous development in respects of crisis PR,aid diplomacy,strategy PR,etc.,being a model for the Arab countries.The national image of Saudi Arabia is also transforming from a mere petroleum power to a ＂well-off and responsible＂ regional power.
出处
《阿拉伯世界研究》
CSSCI
2010年第6期40-47,共8页
Arab World Studies
基金
上海外国语大学一般规划课题项目“中国企业海外经营战略传播机制分析”的前期成果
