基于AHP的企业网站评价体系研究

AHP-Based Evaluation System for Business Website Research

随着电子商务在企业发展中的不断深入,越来越多的企业网站涌现出来。因此就需要建立一个科学的、规范的网站评价指标体系对网站进行评价,为企业网站评价提供一种快捷、实用的评价手段和工具,从而促进企业网站的整体水平和质量的提高,推动企业电子商务的进一步发展。本文首先阐述了企业网站评价的理论、原则及方法,然后构建一个适合现代企业网站评价体系,最后采用层次分析法的评价模型结合典型的实际案例对企业网站进行了综合评价,以论证本文构建的指标体系以及采用的评价方法切实可行。

With the electronic business developing deeply in enterprises,more and more enterprise websites sprang up.So both the scientific and the standard evaluation target system was needed to evaluate websites.Thus,a fast and practical evaluation means can be provided for business websites which can enhance the whole level and quality of electronic business website and propel the electronic business forward in the enterprise.First and foremost,both the theory and the principle on business websites evaluation were stated as well as methods concerned,next to the above,modern business websites evaluation system is to be constructed.Finally,the evaluating model in combination of typical cases was established by application of hierarchy analysis method so that enterprises websites can be evaluated synthetically.All these will absolutely prove that the target system and its evaluation method are really feasible hereby.