中国邮轮产业发展战略取向的思考

Study on strategy of cruise industry development in China

通过分析邮轮产业链的理论,总结欧洲邮轮经济产业链的个性特征,结合中国国情与目前邮轮经济所处的发展阶段,从邮轮产业链上各环节参与顺序、区域邮轮经济推进机制以及中国特色邮轮产业发展模式探索等三个层面提出基于产业链视角的中国邮轮产业发展战略取向思考。

By analyzing the theory of cruise industry chain, the article summarizes the characteristic of cruise economic industry chain in Europe. Combined with present situation of cruise industry in China, it puts forward the strategy of cruise industry development thereof from three aspects: the sequence of various nodes in cruise industry chain, the promotion strategy of regional cruise economy and the discussion on the development model of cruise industry.