江南城乡中年女性生活方式和服装消费的差异研究

The Research on the Difference between Urban and Rural Middle-aged Female's Lifestyle and Garment Consumption Behavior in the Southern Yangtze Regions

通过对江南城乡中年女性生活方式与服装消费的调查,采用SPSS软件对问卷数据进行统计分析,得出江南城市和乡村中年女性个体属性、生活方式、着装意识、服装消费行为的差异,根据分析的结果对城乡中年女性的服装设计、服装生产和服装营销提出建议。

This article studies urban and rural middle-aged female＇s lifestyle and garment consumption in the Southern Yangtze Regions and obtains the different individual features, lifestyle, dressing awareness and garment consumption with the help of SPSS software. And it also provides some good advice for fashiol, design, garment manufacturing and garment sales according to the analysis.