个人消费路径依赖的形成原因及应对措施

Causes and Solutions of Path Dependence in Personal Consumption

路径依赖原是经济学中有关生产技术、制度设计的一个名词。本文试图讨论个人消费领域中的路径依赖,通过分析在个人消费中的种种路径依赖现象,指出造成个人消费路径依赖的根源是高脱离成本、历史事件锁定和人的惯性思维,提出要突破个人消费路径依赖应采取慎重选择、摆正心态、大胆创新等手段。

Path dependence originally is a term in economics. It is connected with the production technology and system design. The author is tries to study path dependence in personal consumption. By describing the various path dependence phenomenon in personal consumption, this article analyzes the causes of personal consumption path dependence is high cost, lock in historical events, and human inertia thinking, and propose to break the path dependence should be taken carefully chosen, emanci- pate the mind, make bold innovations and other means.