论现代产品设计中的个性化

Personalization in Modern Product Design

设计个性化,是作品成功的关键。现代产品设计个性化既是消费人群细化的要求,也是设计本身规律的体现。如何实现设计中的个性化,从创意的层面上讲,要从人性化开始,充分发挥设计师的审美个性,挣脱大众审美习惯的制约,处理好事物共性与个性的关系;从具体的实施策略上来说,可以旧元素,新组合,将现代因素与设计师的个性融合起来,取得良好的设计效果。

Design personalization is the key of works success.Personalization in modern product design is the demand of different consumption crowd,and also express the design law.How to implement the personalization of design,according to originality,we should begin with personalization,give full play to the designer＇s aesthetic personality,get rid of the restricting of masses＇ the aesthetic habit and handle the relationship of commonality and personality of things.Based on specific implementation policy,with old elements,new combination,you can make the modern factors and designers＇ personality merge to get good design plan.