报业广告经营环境与发展策略——以长春都市报为例

Present Situation of Newsppapering Advertisement in Jilin and the Countermeasures——Taking Changchun City Newspaper as an example

吉林省作为一个经济相对不发达省,传媒行业的发展受到了经济发展的很大制约,报业广告的发展也在探索中步履维艰。在经济条件的制约下,在行业发展相对滞后的大环境下,在业内人才流动频繁的背景下,在各种迎面而来的危机中,要通过总结行业现有经验,积极探索新的经营模式,大胆拓展新的业务领域,推进报业广告市场的发展。

As Jilin Province is still in a state of comparatively underdevelopment, the local media industry has been restricted greatly. Newspapering advertisement is also lagged behind and hard to make further development. Though the environment is unfavorable with frequent flow of personnel and various challenges, it is necessary to draw lessons from experience, explore new mode of management, and broaden new fields of business so as to expand the markets of local newspapering advertisement in Jilin.