对企业实施品牌延伸战略分析

An Analysis of Brand Extension Strategy for the Implementation of Enterprise

在激烈的市场竞争中,品牌延伸可有效利用原品牌的力量,用较少的营销费用,迅速提高消费者对延伸产品的认知率,因而,许多企业都热衷于实施品牌延伸战略。在品牌延伸的实践中,对品牌延伸可行性和正确进行品牌延伸的分析有重要价值。

In the fierce market competition,brand extension can effectively use the power of the original brand with less marketing costs,and increase rapidly the consumers＇ recognition rate for it.Therefore,many companies are keen on the implementation of the brand extension strategy.In the practice of brand extension,it has an important value to analyze the feasibility of brand extension and carry out brand extension.