摘要
在日益激烈的企业竞争中,树立良好的企业形象是企业取得竞争胜利有效途径。一些新建企业或新改造企业,在企业形象设计中,导入先进的企业形象系统(VI),获得了良好的效果。能够拥有优秀的企业形象在社会公众中建立,就能够在激烈的竞争中崭露头角,从而赢得社会公众的认同与支持。
In the increasingly fierce competition of the enterprises,it is an effective way for businesses to establish a good corporate image in order to gain a competitive victory.A number of new enterprises or newly transformed enterprises have obtained good results in the design of corporate image,by introducing an advanced system of corporate image.To have excellent corporate image created in the public,we can cut a striking figure in the fierce competition to win public recognition and support.
出处
《吉林省教育学院学报》
2010年第12期114-115,共2页
Journal of Jilin Provincial Institute of Education