摘要
公益事业关联营销是现阶段发展快速而有效的一种双赢营销模式,是房地产企业的一种有效的竞争战略,能增强企业的竞争力,而且有较好的社会效益。但是双赢效果的获取,源于房地产企业对公益事业关联营销的有效计划、组织与控制。
Cause related marketing （CRM）is an effective win-win marketing model with rapid development.It is not only a good competitive strategy of real estate enterprise to enhance its competency,but also a valid way to obtain good social benefit.However,in order to achieve win-win results,the enterprise should make effective planning,organizing and controlling of CRM.
出处
《建筑经济》
2010年第12期96-99,共4页
Construction Economy
关键词
房地产企业
公益事业关联营销
企业竞争力
real estate enterprise
cause related marketing
competency of enterprise
