试论武汉市主题酒店的建设——以江汉饭店为例

On the Development of Theme Hotels in Wuhan——Taking Jianghan Hotel as an Example

目前,武汉酒店业正进入一个激烈竞争时期,传统酒店的生存面临严峻挑战,迫切需要转换经营模式、寻找差异化、提高竞争力,而发展主题酒店恰好能够满足这种需求。本文在分析主题酒店概念、分类的基础上,以武汉市江汉饭店为例,探讨了武汉市发展主题酒店的可行性及江汉饭店主题的选择和主题产品的设计与开发。

The fierce competition in the hotel industry of Wuhan makes it urgent for conventional hotels to convert their running modes, seek diversity and improve competence. Theme hotels eater for such demand. This paper analyzes the definition and classification of theme hotels, and then, taking Jianghan Hotel in Wuhan as an example, explores the feasibility of developing theme hotels in Wuhan, how to determine hotel themes and how to design and develop theme-related products.