卡士奶市场营销策略设计浅析

The Design Analysis of Marketing Strategy about Castel Milk

本文主要研究作为奶业的特殊产品——卡士奶的营销策略如何设计。全文共分成三个部分,第一个部分主要分析卡士奶的产品定位。第二个部分主要分析卡士奶市场现状。第三个部分主要分析绿雪生物公司如何有效地设计卡士奶的营销策略。通过本文的介绍让大家了解卡士奶这种特殊的奶业产品及其有针对性的营销策略。

This paper studies how to design marketing strategy of castel milk--the special dairy products. This paper is divided into three parts. The first part analyzes the product positioning of castel milk. The second part analyzes the marketing situation of castel milk. The third part analyzes how green snow biotech company design marketing strategy about castel milk. Through this introduction, we can know castel milk-the special dairy products and the particular marketing strategy.