广播谈话节目发展的思索

Thinking about Development of Radio Talk Shows

本文简要介绍了广播谈话节目的形式及现状,从三个方面对广播谈话节目的发展进行了探讨。一是广播谈话节目要坚持创新,突显"个性化";二是广播谈话节目要坚持"品牌化";三是广播谈话节目要积极融合新媒体。

This paper describes the form of radio talk shows and current situation and discusses the development of radio talk shows from three aspects. First, radio talk shows have to insist on innovation and highlight the personality; second, radio talk shows have to adhere to branding; third, radio talk shows should actively integrate with new media.