区域品牌价值估计：方法与实例

Evaluation of District Brand's Value:Methods and Samples

文章在对品牌进行分类基础上,提出了基于区域GDP净增速的区域品牌价值评估方法,并进行了案例实证分析,结果表明该方法具有简洁易懂与现实可行性,并能够较好地估计区域性品牌的市场经济价值效应。

In the basis of brand classification,this paper gives evaluating method of district brand value based on the district＇s GDP net growth speed,and has an empirical analysis.It showed that the method is brief and easy to understand and really feasible,and evaluate the district brand market economic vatue better.