摘要
脚斗士运动由一个民间普通的游戏发展成为现代体育运动项目,是我国民族传统体育发展的一个典型的成功案例。通过研究发现:脚斗士的传承空间、运动形式以及功能价值等方面发生了现代性转变,路径选择呈现多元化发展轨迹。其成功的经验有:脚斗士项目主体符合了现代体育运动的要求;项目的研发团队是该运动发展立足的基础;政府职能部门的支持是该项目发展初期的最大保障;宣传与推广是该项目发展成功的重要环节;坚定打造品牌,实施了"走出去"文化战略;知识产权的保护解决了该项目发展的后顾之忧。
That the sport "Judose" evolves from a folk ordinary game into a modern sports event is a typical successful story in Chinese national traditional sports development.Research findings show: the inheritance room,sports form and functional value of "Judose" have had a modern turn and its path selection is on the track of pluralistic development.The successful experience of "Judose" can be summarized as follows: the body of the "Judose" event satisfies the demand of modern sports;the scientific research and development team is the basis for the establishment and development of the event;the support of governmental functional departments is the largest guarantee for the initial development of the event;the media promotion and popularization are the important link in the successful development of the event;the determination in polishing the brand and the implementation of the "go global" strategy are also responsible for the success of the event;intellectual property rights protection removes the obstacle in the way of its development.
出处
《成都体育学院学报》
CSSCI
北大核心
2010年第12期32-35,共4页
Journal of Chengdu Sport University
基金
国家哲学社会科学基金项目(09BTY036)阶段性成果
关键词
脚斗士
发展
嬗变
策略
Judose
development
evolution
strategy