彩妆市场的魅力

Charm of color cosmetic market

论述了目前我国彩妆品市场的现状、市场的竞争、市场的细分、彩妆市场的变化以及我国彩妆市场的发展趋势。分析了我国彩妆消费的年轻化趋势,以及消费者对保养型彩妆品的渴求,消费者希望使用彩妆品的同时,还能达到护肤的目的。同时指出,男士彩妆品行业崛起,男士护肤和男士彩妆已经成为一个不可阻挡的潮流。

The current situation, competition, segmentation and changes as well as the development trend of Chinese color cosmetic market were related. The young trend of Chinese color cosmetic and the market aspiration for keeping young color cosmetic which could make skin care simultaneously with making up were analyzed. Meanwhile, the sales of male color cosmetic is rising in cosmetic market, male skin care and male make up have become a fashion in China.