摘要
文章着重分析了我国服装产业在发展过程中出现的趋势特征,如从贴牌到自主品牌的转变、从产业发展到与文化元素的衔接、把国内市场作为服装产业新的增长点、走整合国际资源的现代运营模式等。服装产业今后的发展必须扬长避短,提高自主创新和合作创新的能力,提升服装产业内在的合力。
This paper puts emphasis on the characteristics of the development tendency of the garment industry in China,such as the changes from OEM(Orignal Equipment Manufactuce) to Self-owned Brand,transition of industrial development to the cultural element,treating the home market as the new growth pole of the garment industry and applying a modern operation mode reallocating resources worldwide.If our garment industry needs to be further developed,favorable factors should be maximized and unfavorable ones minimized,the ability of independence and cooperative innovation raised,and the inner power of garment industry developed.
出处
《浙江工业大学学报(社会科学版)》
2010年第4期424-428,共5页
Journal of Zhejiang University of Technology:Social Sciences
关键词
服装产业
发展
趋势
garment industry
development
tendency