城市青年职业女性消费的符号特征及动因

The Consummative Symbolic Features and Reasons of Urban Youth Career Women

在消费社会背景下,城市青年职业女性的消费已超越了消费本身的原有内涵,其消费活动越来越凸显了商品的附加价值,即商品的符号象征价值。城市青年职业女性消费在情感、品牌、炫耀、身体等四个方面具有符号特征。她们对消费符号价值的追求受到消费社会的商品繁荣、女性经济地位的提高、传统性别文化的约束、大众传媒的推波助澜等诸多社会因素的影响。

Under the background of consummative society,women＇ s consumption has surpassed the original connotations of consumption,and women＇ s consumption reflects the additional values of commodities,that is,the symbolic value of commodity.It is of symbolic values in four aspects,emotion,brand,display and body.Women＇ s pursuit of consumption symbols is affected by many factors,like commodity prosperity,the improvement of women＇ s economic status,the boundary of traditional culture,and the pushing of mass media.