马克思主义大众化的传播需求及其效果

The Transmission Requirement and Its Effect of the Marxism Popularityn

马克思主义理论的真理性本质是其大众化传播的价值基础,当代中国的社会环境是马克思主义大众化传播的现实土壤。就马克思主义大众化的传播需求来看,马克思主义大众化的传播者要正确解读马克思主义;作为传播信息的马克思主义理论必须中国化和时代化;传播必须选取有利于受众接受的传播手段和方式。提升马克思主义大众化传播的效果,应从传播者、传播信息、传播手段和方式三方面着手。

The truth of Marxist theory is the value basis of the popularity transmission and the contemporary environment in China is the actual soil of it.From the view of transmission demand for the Marxism popularity,the communicators need to interpret the Marxism correctly;as transmitting information,the Marxist theory needs to own the characteristics of Chinese and times;the transmission needs to be the means and methods accepted by the mass.To enhance the effectiveness of the transmission of Marxism popularity,we should set about from the aspects of communicators,transmitting information and the means and methods.