论包装的差别阈限设计

On the Difference Threshold Design of Packaging

以消费者在产品购买过程中的心理感受为启示,阐述了差别阈限的基本理论,并结合产品包装设计的现状,论述了当前包装设计由于过度注重对视觉感受性的获取,而忽略了包装差别阈限设计对消费心理的关照。提出了差别阈限设计在包装的品牌形象延续、个性重构过程中的价值,以及它在包装设计中的情感升华。

With the enlightenment from psychological feelings of the consumer buying process of products,it described the basic theory of differential threshold.According to status quo,it discussed that packaging difference threshold design omitted the care of consumer psychology because of over-emphasis on the visual sensitivity.On this basis,it presented the value and emotional sublimation of the difference threshold design,during continuation of the packaging brand image and personality reconstruction process.