讽喻在产品设计中的运用探讨

Application of Irony in Product Design

通过分析讽喻的概念及其和隐喻的区别阐明了讽喻的特点,在此基础上,论述了在产品设计中运用讽喻并非强调外形本能水平的设计思维,也不是强调实用性的行为水平的设计思维,而是强调精神和文化价值的反思水平的设计思维,体现着更深层面的作用和意义,进而深入分析和探讨了讽喻在产品设计中运用,不仅可以体现为激进和嘲讽的性质,也可以体现为游戏和玩乐的性质,而后一种方式其实更为普遍。

It expounded the features of irony through analyzing the concept of irony and the difference between irony and metaphor firstly.Then it discussed the application of irony in product design was not emphasizing the design idea of the visceral level,and not the design idea of the behavioral level,but the design idea of the reflective level.Last,it deeply analyzed and discussed the performance of the application of irony in design was not only the characters of radical and satire but also the characters of game and play,and the latter was more common.