摘要
对与此相关的几个问题进行了简要分析。第1部分分析了设计时代商品的审美化趋向,并确认了商品审美性质的具体内涵;第2部分从产品的生产过程和购买动员2个角度分析了商品的主要美学功能,确定了商品美学功能在当今产品生产和消费过程中不可取消的作用;在结论部分,总结了商品美学功能的内涵和作用,提示了商品的美学功能是通过商标、形象代言人和广告代言人的具体影响来实现的。
It analyzed a few related problems on aesthetic function of goods.In the first part,the trend of commodities aestheticization in design age is discussed,and the specific connotation of its characters is affirmed.In the second part,by surveying the main aesthetic function from production and purchase mobilization perspective,the irrevocable influence of aesthetic function is confirmed.In conclusion,there is a summary which points out the aesthetic function of merchandise is mainly actualized by trade marks,images,and ads spokesperson′s concrete influences.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第24期163-166,共4页
Packaging Engineering
关键词
设计时代
商品美学
审美功能
design age
merchandise aesthetic
aesthetic function
