客车市场研究方法及瓶颈问题解析

Bus and Coach Market Research Methodology and Analysis of and Solutions to the Bottle-neck Issue

引言 一直以来,笔者都将1996—2000年看作我国客车市场的＂发展元年＂。对客车行业来说,该时期是市场增长铺垫时期,也是国产客车与国外先进技术全面接轨的阶段。其间,客车生产企业的重要特征是生产的产品细分市场明确,企业在重叠不严重的目标市场中做大做强。

This a rticle used a brand new knowledge system to conduct bus market research,hoping to improve the entire level of the research,and to take the research effort as important as bus product planning. The new research methodology is considered to be a scientific way of resource re-constructer for bus manufacturing corporations,and of a great help to bus market research.