摘要
甘肃与青海是东风商用车的传统优势市场,经过多年的苦心经营,东风商用车在这2地已经形成了其他企业无法企及的品牌知名度和市场占有率。无论在兰州还是西宁,或是兰州与西宁间的高速公路上,随处可见东风商用车的产品,其中既有老式的东风140长头卡车,
Gansu and Qinghai provinces are traditionally two major markets of Dongfeng Commercial vehicles that had put great effort in marketing and image building. Today,Dongfeng enjoyed higher brand awareness and market share that no other competitors could be able to attain. However,both Dongfeng business representative and dealers understood that achievement is always a history whenever you gain it,so they have to think how to keep Dongfeng's leading position in these two markets,and put these thinking into action.
出处
《商用汽车》
2010年第12期76-78,共3页
Commercial Vehicle