电视体育评论的表象性实验——《体育评书》的解构困境

Imaginary Experiment of Sports Review on Television:Sport Ballad in the Difficulties

中国教育电视台于2008年开设了《体育评书》栏目,栏目重点讨论体育赛事及相关的社会问题。节目以东北籍的老梁为主持人,他将传统评书融进竞技体育评论领域,延续了古代评书中以男性观众为主流的格局,并以此沟通了当今竞技体育的基本审美倾向。《体育评书》灌注了东北二人转风尚中特有的拙性、刚性和丑角性的元素,借以反抗英雄主义、完美主义及精英主义传统,在体育传播领域内注入一种非主流的评论风格,借以消解和解构传统的电视体育评论秩序,因而也面临实验性的危机和困境。《体育评书》可看做是一种伴随演艺与体育界东北风强势崛起现象的商业性跟风行为,尚缺内在原创力。老梁的主播风格时而呈现出模式化、程式化和节奏单一的缺陷。《体育评书》过于迁就大众的市场定位模糊化了专门化、小群体化以及固定对象化的电视传播规律,其酷评式的压迫感赢得了广大叛逆性人格观众的认同却冷落了大批顺从型人格的观众群体。丑角介入竞技体育评论领域现象仅是全民皆丑阶段性心理需求的产物,很难经受起电视媒介市场的长期检验。《体育评书》见证了中国文艺娱乐化时代到来后的特殊境遇。

In 2008,Chinese Education Television Station established the program of Sport Ballad,this program focus on sports games and related social problems.As a host,Lao Liang melt traditional ballad with the modern sport review,and kept the ancient style for the male spectator.Sport Ballad followed the northeast fashion aestheticism,Lao Liang＇ clown-like elements is against heroism,perfectionism and elitism in traditional sports communication domain,inject a non-mainstream comments to deconstruct the style of traditional TV sports comments.Sport Ballad is a kind of acting and Northeastern art style sports with strong rise,the phenomenon of commercial wind is internal force.Sport Ballad fixed target of TV transmission rule,its cool assessment of oppressive feeling won broad audience.Sport Ballad is the only comment fields and the sports of China＇s literary ballad witness the special circumstances in the era of entertainment.