摘要鲜明的城市意象(The Image the City)反映了生活期间的人们对自己城市文化、城市形态(Good City Form)主观的感知。本文评述了国内外学者在城市意象研究中商业老品牌城市符号作用的相关理论阐述,指出未来的研究中可以考虑从商业品牌内在要素对所生存的原生态城市环境内在诸要素的影响,设计相应的研究方向。
1[1]Eli Avraham, Media strategies for improving an unfavorable city image, Cities, Vol 21, No. 6, p. 471-479, 2004
2[2]Short, J R. Breitbach, S, Buckman, S and Essex, J (2000),From world cities to gateway cities, City 4, 317-340
3[3]Kotler, P, Haider, D H and Rein, I(1993), Marketing Places, Free Press, New York.
4[4]Fenster, T, Herman, D and Levinson, A(1994) Marketing Beer Sheva: Physical, Social, Economic and Administrating Aspects. The Negev Center for Regional Development, Ben Gurion University, Beer Sheva. Israel(in Hebrew).
5[1]原文为:an image represents a simplification of a large number of associations and pieces of information related to a place, and is a cognitive product of the attempt to process large amounts of information.
