关于全媒体的探索研究

Exploration and Research on All Media

本文对电视传媒的全媒体概念进行探究和探讨,在界定全媒体概念的基础上,讨论了全媒体的发展、架构和管理体系。本文试图从理论层面上理清全媒体的体系,以期确定全媒体理论体系下,各种业务、技术层面上的新鲜事物的内在关联和根本差异,帮助广电从业人员在新媒体浪潮中把握好相关工作的定位和方向。

The all media defined in this article includes all business patterns to provide television viewing service.Based on discussion of basic concepts and development of all media,the author analyzes structure characteristics of all media,proposes innovative ideas of all media sharing pool and workflow mapping,and puts forward three management systems-technology,content and participant.We hope this paper will be a reference for practitioners in the industry to hold positioning and direction in the wave of new media.