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碳消费行为形成机理的理论模型 被引量:3

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摘要 文章首先对低碳消费的定义维度特征进行分析;其次,通过国内外文献分析,总结并提炼出低碳消费行为的各种影响因素;最后,通过分析各种影响因素对消费者低碳消费行为形成过程的作用机制,从而对低碳消费行为的形成机理进行理论构建。
出处 《江苏商论》 北大核心 2010年第11期5-7,共3页 Jiangsu Commercial Forum
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参考文献5

  • 1辛章平,张银太.低碳经济与低碳城市[J].城市发展研究,2008,15(4):98-102. 被引量:343
  • 2Fishbein, M., I. Ajzen. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research [M ]. Mass: Addison-Wesley, 1975.
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二级参考文献24

  • 1庄贵阳.中国:以低碳经济应对气候变化挑战[J].环境经济,2007(1):69-71. 被引量:80
  • 2Shrum, L. J.; McCarty, John A.; Lowrey, Tina M.. Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy, Journal of Advertising. Provo: Summer 1995. Vol. 24, Iss. 2; pg. 71, 12 pgs.
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  • 9McCarty, John A. and L. J. Shrum. The Role of Personal Values and Demographics in Predicting Television Viewing Behavior:Implications for Theory and Application. Journal of Advertising,22 (December), 77-101.
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