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SNS用户感知价值的构成维度对关系质量影响的研究 被引量：5

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摘要 SNS是web2.0时代的新兴产物,它以真实信息、人际拓展、个人空间和公共空间相结合为基本特征,实现了人际关系在虚拟网络中的管理和拓展,给用户带来了独特的感知价值,即社会资本、情感支持、沟通效率、工具性价值和娱乐体验。本文基于SNS用户感知价值的构成维度,构建和检验了对关系质量影响的理论模型,并为SNS如何维持和发展长期稳定的用户关系提出了一些营销启示。
作者 杨爽 周星 邹俊毅
机构地区 厦门大学管理学院
出处 《消费经济》 CSSCI 北大核心 2010年第6期63-67,共5页 Consumer Economics
基金 教育部新世纪优秀人才培养计划资助项目
关键词 SNS 感知价值 关系质量 结构方程
分类号 F270.7 [经济管理—企业管理] F713.55 [经济管理—市场营销]
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参考文献14

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二级参考文献52

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共引文献57

同被引文献28

引证文献5

二级引证文献22

消费经济
2010年 第6期

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