新技术引致商业模式创新的研究

Discuss and Research on Business Model Innovation Induced by New Technology

通过对国内外关于新技术引致商业模式创新研究的进展及其动向分析,发现目前的研究主要集中在商业模式要素和和构建层面,研究者大多基于对商业模式的构成要素或组成分析,提出企业的商业模式变革的理论框架或流程。结合新技术影响,研究如何建立合适的商业模式比较少,虽然有些学者研究了新技术对商业模式要素的影响、以及新技术变革与商业模式变革的关系,但是大多采用定性分析的方法,缺乏采用定量分析方法对商业模式应对新技术的研究。基于目前的研究现状,对未来新技术引致商业模式创新研究重点和方向进行了展望。

By reviewing the researches of business model innovation induced by new technology at home and abroad,the study found that current researches mainly focused on reconstruction and innovation of business models based on the analysis of elements or groups of business model and proposed theoretical frameworks or processes of business model changes.There were less studies focusing on how to establish a suitable business mode responding to the impact of new technology.Although some researchers studied the impact of new technology on business model components and the correlation between business model changes and technology changes,most of these researches used qualitative analysis methods,such as scenario analysis,system framework,etc.There was lack of studies on the way of business model changing to the emergence of new technology through quantitative and clear analysis.Finally,based on the review of current researches,the prospect for research on business model innovation induced by new technology in future was proposed.