以职业能力为导向重构应用型本科课程体系——以市场营销专业为例

On Re-construction of Professional Ability-oriented Curriculum System for Applied Bachelor University——The Case of Marketting Specialty

以职业能力为导向重构应用型本科院校市场营销专业课程体系,必须根据社会和企业对营销人才职业能力的要求,对营销能力进行分解,将其中的专业能力和专业知识细化并落实到具体课程当中构建理论课程体系和实践课程体系。据此,将理论教学课程体系划分为通用知识、通用能力、学科课程和职业课程四个模块,并将实践课程融于四个模块之中。

The re-construction of professional ability-oriented curriculum system for marketting specialty of applied bachelor university must decompose the marketting abilities and refining the specialty abilities and knowledge and carry through into material courses according to economic and social demand for marketting professional abilities.Hereby,dividing the curriculum system into four modules of generality knowledge,generality abilities,subject courses and vocational courses,and integrate practice courses into these four modules.