摘要
微内容是伴随着Web2.0而出现的一种最小的、独立的内容数据。微内容的广泛性、多元化、碎片化等特征契合了安德森的"长尾"理论:数量巨大的微内容可以产生巨大的影响。图书馆在传统服务模式遭遇挑战的情况下,应该顺应数字化潮流,积极拓展新的服务,将微内容服务作为图书馆服务新的增长点。
Microcontent is a kind of minimum independent content data which accompanied the emergence of Web 2.0.Its features of universality,diversification and fragmentation are agreeing with Anderson＇s theory of The Long Tail： the astonishing number of microcontents could make an enormous impact.When the traditional service pattern is facing challenges,the library should conform to the developing trend of digitization,actively expand new services and make microcontent as the new increase point of library services.
出处
《图书馆建设》
CSSCI
北大核心
2010年第12期54-56,共3页
Library Development
关键词
微内容
长尾理论
图书馆服务
Microcontent
The Long Tail
Library service
