体育赛事与宁波城市文化软实力发展研究

On Sports Event and Soft Power Development of Ningbo's City Culture

体育赛事文化是一种活力的文化因素,其所倡导的精神和文化理念,能够影响与改善社会软环境,促进社会可持续发展。体育赛事打造了宁波城市文化品牌,提高了宁波城市的文明素质,扩大了宁波市的知名度和社会影响。体育赛事与城市文化互动所产生的经济效益和社会效益,将有力推动宁波城市文化软实力提升。

Sports event culture is a dynamic cultural factor.The spirit and cultural ideology it advocates can influence and improve soft social environment and promote the sustainable development of society.Sports event builds Ningbo＇s city culture brand,increases Ningbo＇s civilization quality and enlarges Ningbo＇s popularity and social influence.The economic and social benefits produced by the interaction between sports event and city culture will give a vigorous boost to the enhancement of Ningbo＇s city culture soft power.