我国旅行社行业诚信危机的根源及对策分析

On Deep-seated Reasons and Countermeasures of the Credit Crisis of Travel Services in China

我国旅游诚信问题普遍存在。旅行社行业诚信危机的根源在于:旅行社制度的不完备性,旅行社契约的不稳定性,旅游失信的潜在收益性,要从根本上化解旅行社行业诚信危机,必须改善旅游行业的诚信观念,健全旅行社管理制度,完善旅行社失约归责制度,提高惩罚成本,构建旅行社诚信体系,塑造旅行社行业品牌形象。

Credit problems prevail in tourism of China.The credit crisis of travel industry is rooted：the incompleteness of travel system,the instability of contract of travel agents,the potential benefits from credit loss in tourism.To fundamentally resolve the travel industry,the integrity concept in tourism should be improved,the management of travel agencies system should be perfected,the liability system of travel attributable to missed appointments should be perfected,the penalty cost should be raised,the travel credit system should be established,and the brand image of the travel industry should be shaped.