国内大型旅游演艺产品开发现状研究

The Development Status of Large Domestic Tourism Performing Arts Product

随着国内旅游业的快速发展和大众休闲意识的增强,全国各地旅游演艺产品日趋丰富,市场规模迅速扩大,有力地推动了旅游文化产业的发展。通过对国内大型旅游演艺产品发展概况的梳理,以及典型性旅游演艺产品类型的个案分析,总结了目前我国旅游演艺产品的总体特点,并在此基础上提出科学、合理、健康的旅游演艺产品开发思路。

With the rapid development of domestic tourism and enhanced public awareness of leisure, entertainment products around the country become increasingly rich. Tourism market has expanded rapidly and effectively to promote tourism and cultural indus- tries. Based on the analysis of the developing status of large domestic tom-ism performing arts product development, and the case study of typical tourist performing arts products, sums up tile overall characteristics of the performing arts in China nowadays, and on this ba- sis this paper proposes the development ideas to develop tourism entertainment products scientifically and soundly.