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试论供电企业如何实现营销创新

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摘要 随着社会主义市场经济体制的日趋成熟和电力体制改革的不断深化,建立统一、开放、竞争、有序、透明的电力市场营销体系已成为我国电力工业改革和发展的必然选择。为此,供电企业如何把握好航向,积极有效地开展市场营销,针对市场行情,用户需求,建立适应市场经济体制要求的运行机制,是提高企业效益和管理水平的根本性措施。
作者 畅秀珍
出处 《中国经贸》 2010年第22期57-57,共1页 China Global Business
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