传统中间商如何应对非居间化挑战——战略方向及互联网的推动作用

How to Meet the Challenge of Disintermediation——Strategic Directions of Traditional Intermediaries and the Role of Internet

互联网的出现促使了渠道非居间化的可能,传统中间商只有采取创新性的措施为供应商和最终顾客提供更高的价值,才能成功应对非居间化的挑战。信息丰富战略、关系交换战略以及共同学习战略为传统中间商指明了努力的方向,互联网在此过程中起到了巨大的推动作用。

The Internet increases the likelihood of disintermediation in supply chain,in order to survive in this challenge,traditional intermediaries should provide for supplies and end users in a innovative style.Information rich,relational exchange and joint-learning are three important strategic directions,and internet plays a vital role in this process.