高新区主导产业品牌战略建设——以南宁高新区为例

Leading Industry Brand Strategy of High-tech Zone —— A Case Study of Nanning High-tech Zone

文章结合南宁高新区的实际分析了高新区的主导产业品牌战略建设。文章认为,在南宁高新区的主导产业品牌战略建设中,政府方面要做好高新区企业的调查摸底和分类培训指导工作,实行专门化管理、定向帮扶,完善品牌的创建、管理和保护体系;企业方面要增强品牌意识、提高产品质量、培育企业文化、激励企业员工和健全品牌管理体系并持之以恒推进品牌建设。

Based on the analysis of the leading industry brand strategy in Nanning High-tech Zone,this paper considers that in the construction of the leading industry brand strategy in Nanning High-tech Zone,the government has to make high-tech zones and classification of enterprise training and guidance in investigation work,the implementation of specialized management,targeted aid,and improve brand creation,management and protection system;enterprises has to enhance brand awareness,improve product quality,cultivating corporate culture,motivate employees,a sound and sustained brand management system to promote brand building.