由当代中国电视媒体价值观分裂引发的思考

Some Thought on Value Division of the Current Chinese TV Media

我国电视媒体由于职能混乱、收视率统计方式与国情不符、媒体人职业素养不高,形成了一种多元价值观相互冲突、主流价值观宣传实效弱化的现状。这种现状导致了青年人、尤其是大学生的价值判断混乱,对我国社会主义精神文明建设形成了极大冲击。为此,我们应研究一套符合我国国情的收视率统计方法、用编播分离的方式来充分发挥市场竞争机制的作用,并制定一套可量化的评价标准以科学地管理电视媒体,同时大力加强媒体人才的职业道德修养,从而制作出价值导向正确、富有创新精神且德利兼顾的电视节目。

Because of the function confusion,low professional quality of the media practitioners and statistical methods of audience ratings not conforming to the national conditions,the current situation of Chinese TV media features confliction of the multi values and weakening in the propaganda efficacy of the core values.This situation has caused confusion in value judge of the youth,especially the college students and has great impact on socialist cultural and ideological civilization construction.To solve the problems,we should make a set of statistical methods of audience ratings conforming to the national conditions,give full play to the socialist market competition mechanism by separating editing and broadcasting,set a series of measurable evaluation criterions to scientifically manage TV media and meanwhile,strengthen the professional and moral quality of the media practitioners,so as to make the TV programs correct value oriented,with innovative spirit and taking account of both morals and profits.