摘要
运用SWOT分析方法,分析了铜仁地区少数民族体育旅游资源开发的内部优势和劣势、外部环境带来的机遇和面临的挑战。提出铜仁地区民族传统体育旅游市场开发的应对措施,旨在弘扬与丰富中华民族传统体育文化,为打造铜仁地区民族传统体育旅游市场提供现实参考依据。
This paper analyzed the inner advantages and weakness, opportunities and challenges from the external environment, advanced the developing measures of minorities traditional sports tourism in Tongren. The author aims at developing and enriching Chinese traditional sports culture, and providing realistic references for the establishment of the minorities traditional sports tourism market in Tongren.
出处
《铜仁学院学报》
2010年第5期94-96,共3页
Journal of Tongren University
基金
铜仁学院院级科研项目(JY11)
关键词
铜仁
少数民族传统体育
体育旅游
Tongren
minorities traditional sports
sports tourism
