第三方回收商声誉效应的闭环供应链激励机制研究

Study on the Incentive Mechanism of Closed-Loop Supply Chain Based on the Third-Party Recyclers′ Reputation Effect

在市场机制不完备条件下,考虑声誉效应不足以激励第三方回收商的情况,建立了一个关于声誉和显性机制相结合的两期最优合同模型,并与单期做比较,对模型的最优解进行了理论和数值分析。研究表明第三方第一期努力水平与品牌效用(回收能力)不确定性、第二期讨价还价能力及转移支付系数正相关,实现了两期帕累托改进,并提出了发挥声誉效应的相关对策和建议。

Under the situation of imperfect market mechanism, owing to ＇the third - party can not be inspired by reputation completely, a two stage optimal model is generated in which we consider the combination of reputation with the dominant mechanism. By comparing with the single - period model, the paper carries out theoretical and numerical analysis of the optimal solution. Study illustrates that the effort level of the first period of the third - party is positively related to the effectiveness of the brand （ recovery capacity） uncertainty, the bargaining power of the second period of the third - party and transfer payments coefficient. The Pareto improvement is achieved. Finally, the suggestions of reputation effect are proposed.