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服务企业管理者与员工品牌互动行为及差异研究 被引量:2

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摘要 本文通过广州地区服务企业管理者与员工调查问卷的实证研究,揭示了管理者与员工品牌互动行为的主要构成因子为流程协同、品牌参与度、组织学习和监督激励,并对管理者和员工在各因子上的差异进行分析,最后针对差异现状提出相应的改进对策。
作者 余丹
出处 《中国市场》 2011年第1期20-22,共3页 China Market
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参考文献8

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二级参考文献11

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