摘要
因为微博的出现,新浪、搜狐、腾讯又开始了你追我赶的竞争,传统的门户网站正在寻求根本的转变。今年7月,新浪的股价从35美元左右开始启动,在短短4个多月时间里就不断突破60美元、65美元、71.5美元等历史点位,一度摸高到75.62美元的最高点,翻了将近一倍。新浪股价上一次到达60美元左右已经是3年多前的遥远往事了。2007年10月30日,在创下59.27美元的历史高位之后,这三年中新浪股价一直在30～40美元的价位上盘整。
The share price of SINA Corporation(Sina) has been soaring and finally reached a record high at USD75.62 per share since July,2010, almost doubled its price in the past three years. Compared with other Internet platforms such as instant messenger Tencent,search engine Baidu,e-commerce platform Alibaba, or emerging video websites,Sina has been dragged far behind both in traffic and revenue with its traditional ad model.What excites investors is Sina's achievements in mini-blog. Analysts in Wall Street give it'buy'ratings and some even estimate another doubled price within next six months. In the past year,Sina miniblog has been growing by leaps and bounds and according to the latest data,its users has exceeded 70 million,becoming the first choice among domestic miniblog products. Cao Guowei,CEO of Sina,said,'Miniblog will help Sina transform from a traditional portal to an open platform,'and called the transformation'Sina's new undertaking'. Sina's rivals have also realized the trend and reengineering traditional businesses has become a consensus among portals. The world's Internet has entered a time of social networking and is using social tools to reform existing businesses.Sina has taken the lead with miniblog in China,but it remains to be seen who will win in the future.
