高校宣传工作应急机制研究——应急机制的构成与运行

The Study of University Propaganda Emergency Mechanisms——the Formation and Operation of Response Mechanism and Approaches

在高校突发危机中,面对多元的信息传播渠道,高校宣传部门的应急反应能力对于危机的处置往往起着方向性的关键作用。了解高校突发事件所具有的一般特征,明确高校宣传工作应急机制的内涵与功能以及目标与原则,研究高校宣传应急机制的构成与运行,使高校在突发危机中采用科学规范的组织传播方式,切实发挥舆论导向的积极作用,对于维护高校和社会的稳定,构建和谐校园具有重要的现实意义。

In universities,facing the emergent crisis information dissemination channels,multiple university propaganda department of emergency response ability for crisis disposal often plays the key role of direction.Understand university incident has the general features,clear university propaganda work emergency mechanism connotation and function as well as the goal and principle,research university propaganda emergency mechanism constitute and operation,make the university in sudden crisis adopt scientific and normative organization mode of transmission to perform public opinion direction positive role in maintaining the stability of the university and society,constructing the harmonious campus has the important practical significance.