基于改进收益共享契约的双渠道供应链协调研究

Study on Dual-channel Supply Chain Coordination with New Revenue-sharing Contract

在需求具有价格敏感性条件下,结合双渠道供应链的特点,研究了双渠道供应链中的两种协调方式,即传统分销渠道与电子直销渠道之间的协调及上下游节点之间的协调。首先,制造商将电子直销渠道所得收益按一定比例分享给零售商。其次,制造商提供给零售商一个较低的批发价格,而零售商将其在传统分销渠道的收益按一定比例分享给制造商作为补偿。从而构建了能够实现双渠道供应链协调的收益共享契约模型,给出了实现双渠道供应链协调时,契约参数取值范围的计算公式,并进一步探讨了双渠道供应链完美共赢协调存在的条件。最后通过算例分析,验证了所设计的收益共享契约模型对双渠道供应链协调的有效性。

This paper investigates the issue of dual-channel supply chain coordination,between tradition channel and electronic direct channel and between upriver and downriver companies,under the price-sensitive demand condition.By the analysis of the characteristic of dual-channel supply chain,firstly,the manufacturer gives the retailer a fraction of the revenue generated by the electronic direct channel.Secondly,the retailer pays a wholesale price to the manufacturer per unit,and the manufacturer gets a fraction of the revenue generated by the retailer channel.Thus,a new revenue-sharing contract model can achieve dual-channel supply chain coordination,and the calculation formula of the range of contract parameters are given.Furthermore,this paper discusses the condition of perfect and win-win coordination in dual-channel supply chain.Finally,a numerical example is used to verify the results and effectiveness of dual-channel coordination which is designed by revenue-sharing contract.